This is determined by it's total impact on the environment throughout it's lifespan. The materials sourced are renewable, ethically manufactured, and can be recycled, reused, repurposed, or composted at end of life.

To be sustainable, a product must have a positive ecological and social impact throughout it's lifespan. This includes ethical sourcing, fair worker conditions and wages.

How does the brand help the world thrive? Participating in fair trade, providing clean water and food equity, continuous community outreach are just some examples.